Industry: Plastic Surgery
Client Overview:
An accomplished plastic surgeon who completed his residency at the prestigious The Johns Hopkins Hospital and the University of Maryland Medical Center of Baltimore, Dr. Schreiber has been helping patients realize their dreams for years. His practice Baltimore Plastic Surgery is recognized as one of the finest plastic surgery centers in the region, and Dr. Schreiber has received numerous awards and commendations as a result of his skill and dedication to his field.
Client’s Goals:
A successful plastic surgeon, Dr. Schreiber had a clear goal of what he wanted for his practice. He knew it needed a 5 star reputation to give potential clients the best possible first impression, and he wanted to his search engine keywords to achieve an organic ranking at the top of Google Search and Maps.
IYP Response:
We completely redesigned the Baltimore Plastic Surgery website, giving it a much more user-friendly look and feel. We added an online appointment request form to the website as well as video testimonials.
We developed a local and organic SEO campaign using 9 specific keywords to help his practice achieve Page 1 ranking for Google searches of Baltimore despite the fact that his practice is in Lutherville, a suburb of Baltimore.
We also created a Reputation Marketing system designed to help Baltimore Plastic Surgery achieve a 5 star rating online.
The Result:
Before hiring us, Dr. Schreiber experienced a patient conversion rate of about 2-3 out of every 10 patients for surgery. That has since doubled to 5-6 leading to an increase of $18,000 in monthly revenue.