How Automated Marketing Helped Dr. Burleson
Dr. Dustin Burleson is an orthodontist who makes it more convenient for his clients to get a better smile by working on his patient’s schedule. Burleson Orthodontics tried a variety of simple solutions that yielded small automated marketing success before switching to Infusionsoft. Since using Infusionsoft, the practice now automates everything from employee training to even patient follow-up.
- Increased revenue by 180%
- Reduced costs by 56%
- Increased vacation days from 5 to 42 (sweet!)
Automate and Systematize Everything
Dr. Burleson uses Infusionsoft to automate marketing through his business. He gains leads from many sources such as Facebook, direct mail, and PPC. These leads are tagged from their sources and signals a specific automated campaign to convert 85% of these leads into patients, compared to the national average of converts in this industry being 50%. Over 20% of leads who are not sold at first will be converted during a reengagement campaign.
Segmentation is used to automatically manage follow-up communication by patient status, treatment type, treatment start dates, and referral status. Burleson Orthodontics even uses Infusionsoft to automate employee training, informing them of resources, updates, and company news.
Automatically WOW your customers
Pre-set automated actions are instilled by Dr. Burleson to deliver the wow factor for his patients. He sends greeting cards with thoughtful gifts at key milestones in a patient’s treatment. For instance, after a patient gets braces, they’ll receive a gift to ease the pain. Then after their braces are removed, the patient will receive another gift as a reward for successfully completing the process.
Happy and satisfied customers equate to referrals. Due to Burleson Orthodontics team’s efforts and the help from Infusionsoft, 60% of patients refer new patients, in comparison to 32% before they opted-in for automated marketing.