Last week we told you about the first five of the top ten types of content that are best for SEO. Click here to read the article. Now we’re happy to share the second half, which moves away from written content and into more varied media options. Read on for new ideas about how to create a compelling SEO campaign, as told by the experts in digital marketing!
Content Type 6: Infographics
Infographics and visualized data are enjoyable to look at, and they can add personality to even the dryest of content. They make it easier to process and retain the information, so they’re a very valuable source of knowledge. Bonus – infographics often show up in Google image searches that specify large images. People use the image size search tools for a variety of reasons, and large images are sought out much more often than small. The bottom line is that infographics offer you one more way to get your content ranked and seen.
Content Type 7: Interactive tools
Interactive tools let people hone in on exactly what they want, and interact with it to the benefit of your brand. Plus, they’re usually pretty fun, so they feel more like a game than an ad or website feature. These are currently being used really well by home improvement and personal cosmetic brands. Provide some information and images or scans, and suddenly you can see a digital rendering of what your house would look like with new hardwood floors, or what you would look like with a different hair color.
Content Type 8: Photo Galleries
Photo galleries and slideshows are the current trend in online content, and for good reason. You can give them a keyword-rich, straightforward title, and then deliver repeated images that are connected with small text blurbs. These often include links to products or sources, and they can be set to naturally lead into a related gallery or article. Word to the wise – some people absolutely hate having to click through for each image or slide. It’s great for SEO, but we suggest including a link so they can see all of the images or content on one page. That way you appeal to different types of people and offer Google another link and page option to consider.
Content Type 9: Video
In January we noted that video was among the top SEO trends for 2017, and so far that seems pretty accurate. Most brands have, by now, incorporated some form of video into their website or social media. But there are so many ways to take it up a notch that you may not have considered! Try doing a video sequence that introduces each member of your team, or create a video case study of a recent accomplishment. You could also do a live video on Facebook from a company event, or use video advertising to drive traffic. Our best suggestion for videos is to, if possible, set them so they do NOT auto-play. The best videos today include captions or subtitles, so they can be understood even by those who can’t (or won’t) listen to the audio.
Content Type 10: Free Resources
Some balk at the idea of giving away anything for free, but it’s a really solid SEO strategy. People like to click on search engine results that offer something free! First, you need to create a resource that people will actually want. This could be something useful for their business, like a checklist for choosing the right chiropractor. Or, it could be something purely for fun, like an ebook that offers a compilation of your short stories. The best way to utilize a free resource is to offer it as a lead magnet. This means you will provide someone with the download link as soon as they provide their name and email address, and they opt-in to receive content from you.
Be sure to go back and read part 1 of our list of the top 10 types of SEO content. If you’re ready to create an SEO campaign, Increase Your Profits is here to help. Click here to schedule your discovery call!