Infusionsoft Doubles Sales for TopDog Health
TopDog Health Veterinary & Rehabilitation is a veterinarian and animal supplements provider in Connecticut. After using Infusionsoft to automate sales and marketing, the small business doubled its sales in six months and quadrupled its marketing budgets and staff. With only four people in the company, they are now able to be a competitive player in this industry through fully integrating marketing automation, email marketing, ecommerce, and CRM.
TopDog Health was founded by Dr. James St. Claire and started out as a canine rehabilitation facility. Infusionsoft helped transform the company into a leading source for nutritional supplements and resource for everyday veterinarians and pet owners. The company now has an increasingly-growing digital footprint on Facebook and has multiple tutorials, websites, and booklets to educate animal lovers.
TopDog Health uses Infusionsoft to combine email marketing with CRM and automate marketing strategies in an all in one web-based system to increase sales by 100% in the short time of six months.
Results of Using Infusionsoft
- Grow brand awareness: This small business now has more than 4,000 contacts and is perceived as being a larger competitor of 100-200 employees. The TopDog Health is well known in the industry and seeked by vets as a resource of information. Patients will now come to Dr. St. Claire’s office prepared for a surgery already having his pamphlet on post-op care.
- Save precious time and resources: TopDog Health started out working laborious hours for leads and making cold calls to vet offices like any starting out small business in the industry would do to sell their products and get their name out in the market. However, this was inefficient and costly. The company started using Infusionsoft to communicate with leads for appointment reminders, follow ups, and updates on the newest products. This automated marketing engine allowed Dr. St. Claire to focus on his work while letting Infusionsoft cover the multi-channel marketing methods of email, phone, and direct mail.
- Increase conversions of leads to clients: Infusionsoft allowed TopDog Health to more effectively market their business through automated follow-ups and tracking the status of customer and leads behavior. The online software can be pre-set to send the right information to the right target group in order to result in high open rates on emails and increase conversions from leads to customers. For example, leads from specific sources with certain traits can trigger an automated campaign to send out emails to them with helpful information compatible with their interests. This automated process through Infusionsoft allows Dr. St. Claire to be personal and present to customers.