Online Reputation Management
Have You Googled Your Business Lately?
You May Need Some Reputation Management TLC
7 out of 10 consumers head to the internet to check out a business’s reputation before making a purchase, according to recent studies…
…Do you know what they’re learning?
Whether we want it or not, Google has ingrained itself into our daily lives, and, whether you’re aware of it or not, your online reputation on Google is severely impacting your business and its ability to generate profits, especially if you’re not engaging in online reputation management.
What People Read About Your Business On Google
Can Be The Difference Between Success and Failure!
Before you rush to Google your business, you need to understand a vital point about online reputation management, or ORM.
Online reputations are fragile, and just because you have amazing reviews now doesn’t mean bad ones won’t pop up in the future. Damage already inflicted is much harder to repair so rather than wait for bad reviews to kill your business’s reputation, you should approach your online reputation management proactively.
This isn’t to say your business deserves bad reviews, but the popularity and ease of online reviews has made them targets for angry employees, disgruntled ex-employees, and even unscrupulous rival businesses, any of which could easily leave nasty, fake reviews and make your ORM harder.
While most review sites have taken steps to prevent fraudulent reviews, there’s no real way to prevent them completely. The only thing you can do is engage in preemptive ORM to ensure the good results on Google stay on top.
Online Reputation Management – What Exactly Is It?
Online reputation management is just what it sounds like and involves three steps: monitoring your online reputation, managing it, and protecting it from potential damage caused by any malicious reviews posted by angry or unethical people.
There is a wide variety of methods used for ORM, and we at IYP have created a system that’s foolproof and effectively utilizes all three steps of online reputation management.
If any reviews or comments about your business get posted during our ORM process, whether on review sites, blogs, social media, or forums, we’ll know about them and take the appropriate steps to diminish the potential damage caused by any negative ones.
If you’re wondering how we manage this, you’re not alone. Unfortunately, since our ORM strategy is unique and sensitive, we can’t share it here. We can’t be having our competitors (or yours) learning our online reputation management methods and copying them, after all.
If you do want to learn more about ORM and our approach, what you can do is register here to receive our FREE report.
