Cleancorp, a cleaning service in Sydney, Australia, was founded by Lisa and Hamish 20 years ago. Though they had a burst in growth in their initial stages, they faced challenges with successfully converting leads and retaining customers. They lacked the budget for advertising or staff and lacked the knowledge of how to measure ROI or track customer behavior. The pair worked late nights and early mornings with a jumble of papers and disorganized list of contacts.
Lisa and Hamish realized they were losing potential sales due to their time spent on simple, tedious practices and wanted to establish a more efficient system to lead towards sustainable growth.
How Infusion Lent a Helping Hand
At first, Lisa was overwhelmed by the automation and power of Infusionsoft. By implementing campaigns through the program, potential customers were contacting Cleancorp instead of the other way around and leads were being closed and converted to customer sales. Lisa and Hamish uses Infusionsoft to automate sales and marketing strategies that were more personalized for their targeted consumers segments.
Results:
- Increased annual revenue from $1.2M to $3.75M
- Decreased workweek from 50 hours to 32 hours
- Ability to take 40+ vacation days per year
- Increased list size, conversion rate, and monthly growth
As an outcome of their successes, Lisa and Hamish spend more time with their family outside the work environment and have been able to hire 120 cleaners and employees to serve the clients of Australia and New Zealand. The automation capability ensured potential sales never slipped through the cracks. Ultimately, Infusionsoft saved the duo time and allowed them to pursue their passions!
