Have you ever wondered if you really need to hire an expert for your SEO campaign? It might seem wasteful to bring in a digital marketing company for something you can presumably do on your own. There’s a lot that goes into search engine optimization, though, and people don’t often realize just how multifaceted it is. Read on for details about both options, and tips for success no matter which route you choose.
Hiring an SEO Expert
The main thing to keep in mind about SEO is that it’s a full time job. If you’re seeking to increase your online presence and search engine rankings, it’s going to take time and effort. It might seem like something that can be easily done in your free time, but most people are surprised by how much they actually have to do to see any results. When you hire experts, they know what to expect. They can tell you if your goals and timeframe are reasonable, and what resources would be required to achieve them.
When you hire an SEO expert, you’re not just accessing their search engine skills. SEO campaigns from internet marketing companies, like Increase Your Profits, include a whole team working on your behalf. There are web developers and designers who ensure that your site is optimized and has ample space for the type of html and content that Google values. There are analytics experts who research appropriate keywords and monitor their progress. There are copywriters who expertly weave these keywords into written content that appeals to humans and search engines. There are social media experts who use these keywords and links to syndicate your content and boost your web visibility….plus many more working behind the scenes!
Professionals also have the advantage of years of research, experience, and resources. They have to stay on top of any changes in Google’s algorithms, for example, along with updates to Facebook policies, and any trends in topics or post types. They know where to find this information, and they understand the technical jargon it is often phrased in. They also have a keen understanding of appropriate budgets for ad spend, hiring freelancers, SEO management software.
Doing SEO on Your Own
With all of the above in mind, you might be feeling intimidated about dealing with SEO. The truth is that some people can’t afford to hire an SEO professional, or perhaps have smaller needs and goals that they can tackle on their own. If you’re planning on trying DIY SEO, we suggest that you start with a blog on your website.
Blogs are an easy, user-friendly way to get unique content up on your site. The title and content give you chances to use your keywords, and regularly updating the blog increases its SEO value. Plus, each completed article has its own URL link that can be shared on social media. You can even set up your post to automatically be shared on Twitter, Facebook, Tumblr, and other popular social sites.
Increase Your Profits has a team of SEO experts ready to help you! Contact us today for further information on creating a profitable SEO campaign. Click here to schedule your discovery call!