Websites have reigned supreme for years, but now there’s a new contender for online marketing: sales funnels. For the smarter marketers, websites have been largely replaced by sales funnels, and your company needs a solid funnel to guarantee success. But what the heck is a sales funnel?
A sales funnel is a strategy to generate new sales for specific products and services, so you can see each individual step that a customer takes towards sale completion.
There are two huge advantages to sales funnels:
- They allow you to target prospects and put them through a very specific funnel to achieve a very specific results (more sales, more sign-ups, etc.)
- You can measure performance at every level, so it’s very clear what elements are working, and where there is room for improvement.
Some marketers say that websites are done for, and funnels are the future. We think there’s room for both, but funnels are vastly superior for those that want more sales, leads, and customers. Here’s a great video that gives some insight on why sales funnels are outperforming traditional websites:
Another great thing about sales funnels is that they offer something for every type of business owner or marketer. Do you want things super simple, with no confusion or hard work? A sales funnel is your best bet. It’s easier to put together a sales funnel, because each step has one clear goal. It’s not like creating a single web page that has to deliver all of the information, encourage action, and complete the sale.
Do you love metrics and analytics?
Funnels provide detailed data so you can see what drives sales, and what could be driving people away. You could see, for example, that a high number of visitors are clicking through from the first stage to the second. That means the first stage is working well! If people aren’t making it to the third stage, though, it indicate that your second stage needs to be adjusted. Get laser focused on exactly what to build on and what to change for optimum results.
Are you all about customer care and cultivating relationships?
A well built sales funnel encourages customer retention and repeat purchases. This in turn results in satisfied customers who are more likely to provide positive online reviews and word of mouth recommendations, both of which benefit your business even further!
Here at Increase Your Profits, we’re Click Funnel Certified and always on top of the latest strategies. Our sales funnels give you solid, actionable data on prospects, conversion rates, and profits. We use sales funnels along with email campaigns, search engine optimized web content, and online advertising. These components all come together to create a customized sales funnel that produces the results you’re looking for.
We build sales funnels that encourage customers on the journey from brand exposure, to inquiry, to completed purchase – and beyond! It doesn’t matter what you are trying to sell, we can create a kick butt funnel that will help you get more leads, opportunities, clients or customers to close more sales!
We can create a funnel for you, or create a funnel with you. If you prefer to make your own funnel, we have helpful resources that we’re happy to share. Here’s a gift to get you started – a free 14 day trial of ClickFunnels!