Here at Increase Your Profits, we’re experts at search engine optimized content. Our clients expect that of us, since we’re a top rated digital marketing company that offers SEO services. We know that some kinds of content perform better for SEO than others, and we’re happy to share this knowledge with you! Read on for the top 10 types of SEO-friendly content, and learn how to utilize them to improve your own rankings.
Content Type 1: Blog Posts
Any internet marketing company can tell you that blog posts are the epitome of great SEO content. They give you a chance to include keywords along with media like images and video, and they provide great value to readers. When you update a blog with new posts, the fresh content boosts the SEO of the older content. This is particularly true when you update the blog regularly.
Content Type 2: Detailed Lists
Everyone loves a list – it’s the fastest, easiest way to disseminate information online. People searching or browsing online know that a list will provide quick content that is easy to skim. Lists make it simple to find just what you’re looking for, so readers can skip past anything irrelevant. Commonly used html for lists, such as bullet points, bolding, and headings – are among the elements that search engines look for.
Content Type 3: Short Form Articles
One common misconception about online content is that is has to be long and full of words to be of value. There are certain standard word counts for different types of content – most website pages and articles are around 500 words, for example – but these are not required. A short form article may lack in detail, but it more than compensates with readability and interest. Frankly speaking, people are more likely to read and share brief articles than longer one.
Content Type 4: Long Form Articles
A long form article is focused on telling a story, providing detail, and perhaps persuading. As such, length is not considered an issue. These are ideal for the inclusion of keywords, links, and additional media, so there’s plenty to appeal to search engines. The length might scare away some readers, but others will be searching for the exact detailed information that you’re providing.
Content Type 5: Guides
Guides are similar to long form articles, but with more of a focus on explaining how to do something, how something works, or what your options are for a specific goal. These are a resource for people, which makes them very valuable for the subset of searchers that are looking for a how-to guide on your topic. You can use the content directly on a page or post, or compile it into a PDF that can be downloaded. That’s what our company did for a free reputation marketing guide – Click here to access the free Ultimate Guide to Reputation Management.
Be sure to check back soon for part 2 of our list of the top 10 types of SEO content. If you’re ready to get started with an SEO campaign, schedule a discovery call with us today. Increase Your Profits is a top-rated digital marketing company that excels in search engine optimization. Click here to schedule your discovery call!