Most people recognize the individual importance of good web design, search engine optimization, and reputation marketing. Of course you need a great website, and good SEO content, and a handle on your online reviews, right? But have you considered that these three core elements of digital marketing form a powerful trifecta that you can use to achieve better results, faster? In this article we will address how to coordinate your efforts so that each aspect comes together to support the others.
Web design and development is where it all begins. A well made website will be clean, easy to navigate, and focused on what you have to offer. These all make your site more appealing to people, but they also work in your favor by appealing to Google and other search engines. Setting the site up correctly – with title tags, properly labeled images, appropriate links, and accessible information – will give the search engines more reason to index and rank your page.
Little details, like bullet points, headings, and subheadings, all factor into how readable your site content is. More readable = more rankable. HTML formatting for these elements will “catch the eye” of Google, and make your keywords easier to locate. When they’re included in relevant context, Google recognizes that your website is providing useful information to those people searching for your optimized keywords.
Laying out a website page with space for images, headings, content blocks, links, and social sharing all give you extra room to place your SEO text. When you include your main keyword in, for example, the page title, the heading, the first sentence of your main paragraph, the image alt-tag, and the page SEO elements (meta-description and meta-tags), you’re taking advantage of every opportunity to optimize your content. This goes to the most basic level, when you select the main URL and your individual page URLs. When all of these elements are considered holistically in advance, you can craft a website that is the perfect host for SEO and reputation management campaigns.
Once you have your website crafted, you can interweave your SEO and reputation marketing together throughout the pages. If, for example, you have a bakery called Chicago Donut Company, you would choose keywords that speak to your reputation. These would include “best donuts in Chicago”, “Chicago Donut Company reviews”, and “top rated Chicago donuts”. These keywords will appeal to new potential customers seeking the best donuts in Chicago, and they will help direct traffic to your custom review page.
This is an important part of your website design that will benefit both reputation and SEO. By having a custom review page, you can both collect and share your best reviews on your own website. All of your user-submitted content will boost your SEO, and you can link the shared reviews back to the original posts on Yelp, Google+, etc. This also gives you the chance to automatically filter out reviews, choose how to remedy poor experiences, and provide responses that highlight your commitment to customer care.
You can take the process even further, and share your good reviews – with links back to your review page – on your social media accounts. If someone references a specific donut, you can include the link to that product also. Then, share them as Facebook posts, Instagram images, Twitter tweets, Pinterest posts, and more to reach the broadest possible audience. You’ll be getting your name out there, along with references to your 5 star service and offerings. Every little bit contributes to your SEO!
This all comes full circle, as your improved SEO and reputation results may prompt additional website pages, or a complete site redesign. You may find that a consistent topic – why your sprinkles taste better than any other donut shop sprinkles, for example – can be turned into a blog post, and a FAQ. You might need to expand your sitemap, or break reviews into categories, or turn those reviews into video commercials that can be hosted on YouTube and then shared on a specific website page devoted to videos.
By focusing on this trio of services together, you can more easily reach and exceed your goals for each one. If you’re not sure where to begin, contact Increase Your Profits today. We’re running a special December promotion where we bundle together our web design, SEO, and reputation campaigns for one discounted price. Click here to schedule a discovery call and find out more today!