Were your digital marketing campaigns successful in 2016? We learned a lot and had some incredible achievements last year, and now we want to help you! Consider us your go-to digital marketing company for advice on how to improve traffic, online reputation, sales, and profits in 2017.
Digital Marketing Resolution 1: Create More Original SEO Content
The recent algorithm updates for Google Panda 4.0 might impact your content heavily, or barely at all. This mainly depends on the content that you’re currently offering. Is it unique, written for humans (versus written for search engines), and able to provide value? If so, you’re on the right track! Continue to generate original, relevant content, and publish it regularly for best results. You still need to do keyword research, and insert and link those keywords within your content. But the great news is that, once you have your optimized content published, you get SEO benefits wherever that content is shared. Choose your page or post titles and URLS carefully for maximum benefit.
We suggest at least one blog post a week, and social media posts across various networks every one to two days. You can set up your accounts to auto-trigger, so a blog can automatically be posted to your Facebook, Twitter, and LinkedIn accounts. Then you can share the images on Pinterest, upload any videos to YouTube, and add the content to any industry specific networks or websites you may be on. Establish your content goals and plan in advance to get the most out of 2017!
Digital Marketing Resolution 2: Implement a Sales Funnel
A lot of brands have completely replaced their websites with sales funnels. If you haven’t looked into one already, now is the time to decide if a sales funnel is right for you! It’s pretty easy to determine – do you sell any products, offer any services, or provide information of any kind? If the answer is yes, you can benefit from a sales funnel!
Sales funnels lead visitors along a very specific path, so they end up doing a specific action that you have in mind. You might want to get more patients, for example, or sell more of an overstocked product. A well made funnel will provide an easy, quick, and intuitive way for the site visitor to provide their information, access the product or service you’re offering, and complete their purchase/appointment/etc. ClickFunnels is the very best marketing funnel and landing page creation software available, and we suggest utilizing them ASAP!
Digital Marketing Resolution 3: Focus on Reputation
Online reputation was huge in 2016, and it’s likely to be even more important this year. It impacts every aspect of your business, so you definitely CANNOT afford to ignore it.
Online reputation marketing is actually becoming easier and easier, even as it becomes more integral to brand success. There are now more options for automation than ever before, so most of your reputation management plan can be set up in advance. There will be work you need to do in advance, including:
- Confirming your NAP (company name, address, and phone number) across the internet
- Training staff on how to effectively request reviews
- Writing and setting up email campaigns to request and respond to reviews
- Creating and hosting a review/testimonial page on your website
- Determining a plan for how to handle negative reviews
If you’re not sure where to start, we have a FREE guide that include tips, templates, and best practices for reputation marketing:
Bonus Resolution: Hire a Digital Marketing Company
If any of this seems overwhelming, or out of your wheelhouse, don’t worry! As a digital marketing company, we excel at everything described in this post. But it has taken us tons of research, educational and certification courses, a talented staff, and nearly 20 years of experience to reach this level of expertise.
Some people are DIY types, and we’ve included plenty of resources so that you can do much of this on your own. Others, though, prefer to bring on the experts to do the heavy lifting. If that’s where you’re at, we’re available. Give us a call and we will work with you to determine the best solutions to increase your business and profits.