Reputation marketing is derived from online reviews, which makes it pretty unpredictable. You can provide seemingly identical experiences for two different customers, and they might interpret them in two totally different ways. One review can be a glowing piece of poetry, singing your praises, and the other can be a written assault that makes you […]
Digital Marketing Company Reveals 2 Types of Reviews You Need Most
Did you know that 92% of consumers read online reviews, or that star rating is the number one factor people use to judge a business? Digital marketing company Increase Your Profits knows that online reviews are incredibly important now, and they’re anticipated to grow in significance with each passing year. One thing that businesses may […]
5 Step Reputation Marketing Plan
Reputation marketing can feel pretty overwhelming, because there are so many moving parts to consider. You’re dealing with numbers and analytics, but also the real feelings of both customers and company owners. It can be tempting to ignore your online rep altogether, but we strongly encourage you to make it a top priority. The team […]
Reputation Marketing vs. Reputation Management
Have you ever wondered about the difference between reputation marketing and reputation management? If so, you’re not alone. The two terms refer to very similar practices, but they have some key differences to keep in mind. Continue reading to learn more about both, and decide which type of reputation services your brand could benefit from. […]
