A sales funnel is a buying process that companies lead customers through as they are purchasing services or products. A sales funnel is divided into several steps, which differ depending on the particular model. Today, the term largely refers to online sales funnels, which may be used to supplement or replace a traditional website altogether. […]
Build Your Sales Funnel From The Bottom Up – Part 2 of 2
Last month we reviewed how you can build your sales funnel from the bottom up – click here to read the article. Since we began at the end, we covered bottom of funnel content and middle of funnel content. Now we’re going to cap off the guide with details on your top of funnel content […]
Build Your Sales Funnel From The Bottom Up – Part 1 of 2
If you’re familiar with a sales funnel – or even just any old regular funnel, in fact – you know that they work from the top down. You get someone or something into the wide open top, and funnel them down into a single exit point. It might seem counterintuitive, then, to build a sales […]
