Last month we reviewed how you can build your sales funnel from the bottom up – click here to read the article. Since we began at the end, we covered bottom of funnel content and middle of funnel content. Now we’re going to cap off the guide with details on your top of funnel content […]

If you’re familiar with a sales funnel – or even just any old regular funnel, in fact – you know that they work from the top down. You get someone or something into the wide open top, and funnel them down into a single exit point. It might seem counterintuitive, then, to build a sales […]