Sales Funnels & The AIDA Model

A sales funnel is a buying process that companies lead customers through as they are purchasing services or products. A sales funnel is divided into several steps, which differ depending on the particular model. Today, the term largely refers to
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Reputation Marketing Cheat Sheet: Know How to Handle Bad Reviews

Reputation marketing is derived from online reviews, which makes it pretty unpredictable. You can provide seemingly identical experiences for two different customers, and they might interpret them in two totally different ways. One review can be
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Top 10 Content Types for SEO, Per Your Digital Marketing Company: Part 1 of 2

  Here at Increase Your Profits, we’re experts at search engine optimized content. Our clients expect that of us, since we’re a top rated digital marketing company that offers SEO services. We know that some kinds of content perform b
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Top 10 Content Types for SEO, Per Your Digital Marketing Company: Part 2 of 2

  Last week we told you about the first five of the top ten types of content that are best for SEO. Click here to read the article. Now we’re happy to share the second half, which moves away from written content and into more varied med
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Digital Marketing Company Reveals 2 Types of Reviews You Need Most

Did you know that 92% of consumers read online reviews, or that star rating is the number one factor people use to judge a business? Digital marketing company Increase Your Profits knows that online reviews are incredibly important now, and they�
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Build Your Sales Funnel From The Bottom Up - Part 2 of 2

Last month we reviewed how you can build your sales funnel from the bottom up - click here to read the article. Since we began at the end, we covered bottom of funnel content and middle of funnel content. Now we’re going to cap off the guide wi
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5 Step Reputation Marketing Plan

Reputation marketing can feel pretty overwhelming, because there are so many moving parts to consider. You’re dealing with numbers and analytics, but also the real feelings of both customers and company owners. It can be tempting to ignore your
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Do It Yourself (DIY) SEO versus Hiring a Professional

Have you ever wondered if you really need to hire an expert for your SEO campaign? It might seem wasteful to bring in a digital marketing company for something you can presumably do on your own. There’s a lot that goes into search engine optimi
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Build Your Sales Funnel From The Bottom Up - Part 1 of 2

If you’re familiar with a sales funnel - or even just any old regular funnel, in fact - you know that they work from the top down. You get someone or something into the wide open top, and funnel them down into a single exit point. It might seem
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Reputation Marketing vs. Reputation Management

Have you ever wondered about the difference between reputation marketing and reputation management? If so, you’re not alone. The two terms refer to very similar practices, but they have some key differences to keep in mind. Continue reading to
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Predicted SEO Trends for 2017

2016 was anything but predictable, and this year may well be the same way. We’ve done the research, though, and found the most probable SEO trends for 2017. Read to discover what digital marketing highlights and advances that you need to know t
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Digital Marketing Company Shares 2017 Resolutions

Were your digital marketing campaigns successful in 2016? We learned a lot and had some incredible achievements last year, and now we want to help you! Consider us your go-to digital marketing company for advice on how to improve traffic, online repu
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Web Design + SEO + Reputation Marketing = Successful Online Marketing Strategy

Most people recognize the individual importance of good web design, search engine optimization, and reputation marketing. Of course you need a great website, and good SEO content, and a handle on your online reviews, right? But have you considere
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Google Penguin 4.0 - What it Means for SEO

You’ve probably heard that Google rolled out its Penguin 4.0 algorithm update - and you might be wondering what it means for your SEO campaigns. There are a few big changes, but the bottom line is that Penguin 4.0 rewards white hat techniques m
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Top Tips: Online Reputation Management

Everyone knows that reputation is important - but how do you actually get a good reputation? Or - even more important - how do you save a bad reputation? We've all heard the used car lot commercials where someone yells about how bad credit or no cred
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Are You Making These PPC Mistakes?

Pay-per-click advertising is a powerful force in the world of digital marketing, but PPC campaigns can be difficult to set up and manage. Are you making these common PPC mistakes? Ignoring Negative Keywords Negative keywords are the best way
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Funnels are the Future

Websites have reigned supreme for years, but now there’s a new contender for online marketing: sales funnels. For the smarter marketers, websites have been largely replaced by sales funnels, and your company needs a solid funnel to guarantee succes
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marketing with earth hand drawing on blackboard

What is a Virtual Chief Marketing Officer or Virtual CMO?

Does this sound familiar: you have your email marketing software, your website presence, your social media accounts, your seo efforts and possible ppc efforts with different people handling them all and nothing really working as good as it should.
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Increase Your Profits - San Diego CA - Can Reputation Make or Break Your Brand

Can Reputation Make or Break Your Brand?

Protect Your Reputation, Protect Your Business Are Your Reviews Affecting Your Business? Whether you know it or not, they are. Running a business can take a lot of work.  As you know there are many long nights and missed family events due to t
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Increase Your Profits - Death of a Website

Death of A Website

­­­­The Era of Website effectiveness is decreasing and no matter how good your design or how much money you put into your website, just waiting for people to find you and buy your product or service is not enough anymore. Luckily, just like how r
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Google Makes Huge Changes For Local SEO Results

This is BIG. For a small business owner, having a commanding presence online can be the difference between rolling in it or having to close up shop. Google's Local Search has gone through many updates over the years and we've all had to periodically
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A Guide To SEO For Entrepreneurs In Locally Serving Industries

For personal injury lawyers, chiropractors, dentists, and other practitioners in locally serving businesses, SEO plays a major part in attracting clients and achieving success. Unfortunately, you can mess up in a heartbeat if you aren’t careful. Le
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7 Marketing Alternatives to SEO (Infographic)

Search engine optimization doesn't have to require hefty expenditures. You can boost your company’s visibility on the web with a strategic, multi-faceted approach. The great thing about this digital age is that we don’t have to wait for someon
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Increase Your Profits - Authorship Implementation

Farewell Google Authorship, We Hardly Knew You

You don’t need rel=author tags on your site anymore. Google no longer tracks data from them. All authorship results in Google search are gone, too. And don’t look for Authorship functionality in your Google Plus profile, either — it’s been
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Do-it-yourself SEO: Dos and Dont’s for Backlinks

This month’s article will address how to build links to our website. This is one of the most critical aspects of search engine optimization and one of the most difficult to get right. Why Backlinks? The first point is to address why link building
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Increase Your Profits video email marketing

Using Video in Your Email Marketing

by Joe Forte Email marketers understand that the subject line, including key words within it, are vital to obtaining higher open and click-through rates, but what is just as important is a clear call to action. It could be a phrase or sentence,
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Increase Your Proifts - user generated content

3 Ways User-Generated Content Benefits Brands and Consumers

By Patrick Salyer Technological innovations over the last decade have given an unprecedented level of influence to individual consumers. With social media as their soapbox, users are able to shape the opinions of their continuously connected peers
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How to Ensure Your SEO Strategy Delivers the Right Traffic

By Jay Taylor When it comes to SEO, achieving first page rankings and getting more traffic is one thing, but what about ensuring those rankings deliver the right type of traffic to your website, traffic that will actually convert into new customer
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Increase Your Profits Has Google penalize Your Website

Has Google Penalized Your Website? SEO Can Help

by Joe Chierotti Search engine optimization is a burgeoning industry that continues to experience a fast rise in popularity—due, in large part, to an enthusiastic effort by Google engineers to create more relevant and organic search results for
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Addressing Thin Content

In 2014, one would think that we would have made a full transition from "old SEO" to "new SEO". The old school of thought is about building an experience for search engines, creating a page to create a ranking. The new school of thought is about m
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Google Updates Site Move Guidelines

If you've ever had to move a website, you've probably been faced with the fear that Google might not figure out that the website is new and it will suffer in the search results until they manage to sort out what happened. Google has updated their
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Google Launches Search Removal Request Form

Following the European Union "Right to be Forgotten" court ruling, Google has now launched a new form to allow people to submit removal requests to the search engine. The form launched Friday and reportedly spurred 12,000 requests. Users in all
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Google Launches Panda 4.0

It's official. Panda 4.0 has officially hit the Google search results. The Panda algorithm, which was designed to help boost great-quality content sites while pushing down thin or low-quality content sites in the search results, has always targete
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A 5-Step DIY Promotion Guide for Startups to Generate Business Without Google

It's no secret that I'm a huge fan of search engine traffic, and the strategies that you can use to attract and keep it. But here's something everybody who loves SEO needs to recognize: It's dangerous, short-sighted, and risky to count on a sea
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PPC Management: Your Past, Present & Future

Managing pay-per-click (PPC) campaigns is like time travel. Without digging too deep into astrophysics or multi-dimensional theory, PPC managers need to reside in the future, past, and present simultaneously in order to get the full scope of their ca
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3 Paths to Marketing Success From Personal Brands

The emergence of social media has changed the ways brands work. Brands are transforming themselves into publishers through the use of content marketing, social media, and the development of their own publication channels. As media outlets, brands
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4 Reasons Nofollowing All Links Is Absurd

There seems to be a lot of confusion in the SEO world right now surrounding links. Recent actions from Google have (not surprisingly) caused a bit of panic and hysteria. Out of the frenzy has come this discussion about guest blogs and whethe
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Yahoo's Yelp Partnership Wipes Out Old Local Business Reviews

If you're a business owner, then you know how important great online reviews are for the success of your business. Even if all the reviews aren't awesome, they still give potential customers a great overview of how others view your business, both t
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How to Get Attention Newspaper Headline Exposure

3 Non-SEO Tips for Small Businesses Scared of Google Penalties

Google has been making lots of noise of late, penalizing guest blogging network MyBlogGuest, link sellers and buyers, and even marketing firms. As usual, such news was met with much debate, fear, and uncertainty. Small Businesses are Scared Sma
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Increase-Your-Profits-San-Diego-CA-Will-Softer-Google-Panda-Help-Small -Businesses-Rank-Better

Will 'Softer' Google Panda Help Small Businesses Rank Better?

Google is working on a refresh of Panda, a "kinder, softer Panda," Google's Distinguished Engineer Matt Cutts announced at SMX last week. The goal of the next generation of Panda is to help small businesses that may have been impacted by previous ver
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Increase-Your-Profits-San-Diego-CA-Google-Search-Layout-Change-is-Here-to-Stay-Despite-Poor- Reviews

Google Search Layout Change is Here to Stay, Despite Poor Reviews

The new Google search layout users began seeing a couple weeks ago on a limited basis has now gone live to all users. Google's new layout, which changes the font and removes underlines from links, as well as displays the AdWords ads at the top
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'New' Facebook News Feed Redesign Now Rolling Out, 12 Months Later

Facebook has spruced up its news feed redesign and started rolling it out, a year after it announced the makeover. Facebook announced its news feed redesign exactly 12 months ago today, and is rolling out the updated look to a fraction of its use
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How To Improve Your Online Reviews

When it comes to bad online reviews and negative brand sentiment, i’ve got a fair bit of experience in the area. I spent 18 months working for a prominent online retailer, who over the years, had managed to amass a startling number of dissatisfied
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Google Maps Gets Massive Update: Five Features to Know About

NATHAN OLIVAREZ-GILES, March 6, 2014 Like it or not, Google Maps is about to look radically different. Over the next couple weeks, Google is rolling out a new version of its Web-based Maps that’s been redesigned and rethought in just about e
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Facebook's new rating system catches flak from some business owners

Zach Miners, March 3, 2014 Criticism hurts—especially when you’re not sure where it’s coming from, or why, and have no way to respond to it. That’s the feeling among some business owners, who say a new rating system that Facebook in
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Why Your Brand’s Online Reputation Matters Now More Than Ever

Facebook’s algorithm is consistently changing to showcase more human vs. brand updates, Google’s endorsements feature recommendations from friends and there’s nothing stopping customers from increasing or decreasing your online reputation. W
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Tweet success: Small businesses turn to social media marketing to build brands

Cindy Krisher Goodman, February 21, 2014 It’s mid-morning and Michael Mendez snaps a photo of the new beer he has just stocked in his convenience store. Within minutes, he posts it on Twitter to his 7,000 followers. If the response is typical, c
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Why Business Reputation Marketing is Essential for New Businesses

John Smith, February 17, 2014 Are you considering starting a new business? How do you plan to bring your business in the limelight with all the prevailing competition in the market? Apart from using promotional strategies to promote your business,
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12 Most In-Demand Content Types for your Website

Jeremy Powers, February 14, 2014 Business is all about giving customers what they want. On your website, your prospects expect an awful lot from you. Your visitors want proof you are trustworthy, human, and smart. At the same time, however, your w
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Strategies to Dominate Social Media in 2014

Tina Courtney-Brown, February 2, 2014 Social media is now the single most popular activity on the web. According to a Fast Company article on social media marketing, 93 percent of marketers use the top platforms to reach their intended audien
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Is Your SEO Strategy Ready for Google's New Algorithm?

Last fall, Google rolled out one of its largest changes of the past decade - an entirely new search algorithm, nicknamed "Hummingbird." In contrast to the past updates, Panda and Penguin, which modified existing search algorithms and affected rou
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Reputation Marketing: An Inspiring Example

Steve Parrish, February 5, 2014 Plying the azure waters of the Aransas Pass near Corpus Christi, I gaze at the guide paddling the kayak in front of me. Sporting a salt-encrusted hat that is a hybrid between Crocodile Dundee and Toby Keith, he cuts
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Yahoo Updates Its Local Search Results

Jessica Lee, January 31, 2014 They say imitation is the highest form of flattery. So Yahoo must be giving a hat tip to Google with the latest update to its local search results. The new Yahoo local search results give detailed information about
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Order of Operations to Make a Site SEO-Friendly

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It’s 2014 — Is Your Content Mobile Ready?

Arnie Kuenn, January 28, 2014   Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet
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Why You Need to Google+ in 2014

Marie Alonso, January 21, 2014 Just because everyone says something is going to be huge in the New Year does not necessarily mean it will be. Still, when loads of social media experts and leading business publications are advising businesses, blog
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Online Reputation Management: 16% of Yelp Reviews are Fakes

Jonathan & Erik Bernstein, January 17, 2014 Could false reviews be hurting your business? A new study is shedding light on the shady world of Yelp review fraud, a topic that’s coming up more and more frequently as the importance of online reput
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Manage Your Pinterest Account in 10 Minutes a Day

Pam Dyer, January 14, 2014 Social media marketing has gone visual. Brands are increasingly focusing their efforts on using distinct imagery to educate and engage their audiences. A picture really is worth a thousand words and Pinterest, the online
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Writing About SEO in 2014: 4 Musts for Success

Melissa Fach, January 6, 2014 A new year is upon us and the writing about SEO and SEO-related topics will continue. However, my wish for 2014 is that the content I read improves. Good SEO articles consist of the following: 1. Up-to-Date Infor
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The 5 Top SEO And Online Marketing Trends For 2014

Cheryl Conner, DECEMBER 21, 2013 I first met Bart Gibby, VP of SEO for fast growing Utah firm Boostability, in October when I spoke on Crisis PR at a local meeting of Salt Lake’s search marketing professional association, SLC/SEM. Boostability
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What You Need To Know About Google's Algorithm

Phil Laboon, DECEMBER 16, 2013 If your company depends on its website for sales, you need to follow Google's lead when it comes to site development and strategy to stay competitive. All good businesses must find a balance between short-ter
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Marketing Trends: What’s Hot And What’s Not For 2014

Anita Campbell, DECEMBER 23, 2013 Keeping up with the latest marketing trends is critical to the success of your business. Here are the 7 hottest--and not-so-hot--trends you need to know. When I started my media and information company in 2003
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Does It Matter That No One Follows Me On Twitter?

Julie Bawden Davis, DECEMBER 02, 2013 Considering the emphasis on social media as a business development tool, it’s natural to be concerned if you have yet to grow a strong following. “This is a common worry,” says Jeffrey K. Rohrs, author of
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Increase Your Profits San Diego CA 4 Terrifying Local Search Marketing & SEO Mistakes

4 Terrifying Local Search Marketing & SEO Mistakes

Adam Dorfman, October 10, 2013 Local search marketing is remarkably complicated with what often feels like endless tactics to employ in order to improve the visibility of your business online. While business owners employ many of these tactics
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Is Your Web Site Delivering a Great Customer Experience?

  Today's customer is the most connected in history, creating an opportunity for marketers to optimize online interactions to deliver a true one-to-one experience that is relevant, builds customer loyalty, and drives sales. Marketers are doub
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Social Media Marketing For Small Businesses: How To Hang Onto Every Fan And Follower

By Lisa Wirthman Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers your company can gain, is how many it can actually keep. As of May 2013, 72 p
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A Like Is Not Enough: Facebook Tests Star Ratings Displayed On Pages

by Darrell Etherington (@drizzled) Facebook is apparently testing displaying star ratings, out of a possible five in total, on Pages on the desktop version of its site, according to a reliable tip received by TechCrunch this morning. Screensho
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Increase Your Profits- Hand Drawing Social Network Circles

The Local Shift: 5 Easy Ways to Take Your Marketing Local

Angela Stringfellow Consultant, A local marketing campaign can generate huge benefits, and sales, if done right. Here's how to get started. June 05, 2013 First came the many possibilities for marketing your small-busines
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SEO Strategy: What You Need to Know About Google's Hummingbird

by Aaron Aders Google recently celebrated their 15th birthday by announcing a release of the latest search engine algorithm update, known as Hummingbird. Built to handle more complex search queries, this update focuses enhances Google's ability to
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SEO Strategies That Can Hurt Your Website Rankings

by John Rampton There is so much information available regarding the practice of search engine optimization (SEO) that it can be difficult at times to sort out what to do and what not to do. There are so-called experts selling their tips and "advi
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5 Ways PPC Can Make You A Smarter Marketer

I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot. PPC smarts come from rolling up you
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How Your Online Reputation Affects Your Startup's Bottom Line

Your reputation is just as important today as it was in high school. Except a hit to your brand's reputation today will do more than hurt your social standing--it will hurt your bottom line. During the next five years, 83 percent of companies will
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Increase-Your-Profits-San-Diego-CA-Ditch-Cold-Calls- Why-Content-Is-King

Ditch Cold Calls. Why Content Is King

These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line. These days, your customers prefer online information. Some 329 million people read blogs each month, and
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Got Street Cred? 5 Ways to Build Customer Trust Online

"No need to go into all that," said my potential client with a wave of his hand when we met for the first time. "I've already Googled you and know you have the street cred I'm looking for." No surprise. After all he had found me through a Google sea
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SEO Goes Natural & Social with High Quality Content

How to Comply with Google Panda and Penguin Updates Doing effective SEO has evolved into a more "natural” and “social" process.  Algorithm updates, particularly Google’s Penguin and Panda, are continuously changing the course of conducting
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Why We Are the Perfect SEO Solutions Provider for Your Business

SEO providers will almost always claim that they are the perfect solution to your online marketing problems. Frankly, we do too! But only because we know we really are. Here's what sets us apart and why you should choose us. Watch the video:
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How are companies in the U.S. making use of Social Media?

These charts show the awareness and usage of the most popular social media channels
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Increase Your Profits - Online-reviews

Doctors Who Ignore Online Reviews Put their Reputations on the Line

You know the phrase “your reputation precedes you?” According to a new survey from, it’s more true for doctors than almost any other type of business. Before they ever visit your website or pick up the phone, consumers are g
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Increase Your Profits - Yelp

Why Customer Reviews Trump Social-Media Marketing

BY Michael Fertik More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way. Sometimes, it seems like it's all social, all the time. But are companies really getting everything they need fr
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Reputation Marketing Strategy

Learn about our Reputation Marketing Strategy and find out what your customers are saying about you. Watch the video below! [video src="" width="640" height="360" autoplay="1"]
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Develop a 5 Star Reputation

Develop a 5-star reputation that will make potential customers start doing business with you...
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Increase Your Profits - Automate your income through SEO

Capture and Convert with Content: Automate your income through SEO

Your blogs and article pages are the new homepage. Most new website owners jump in on things that will not move their business forward, and one of the largest mistakes they make is spending time on their homepage. It may be a source of pride, but for
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5 Important Ways to Manage Your Small Business Online Reputation

Online reputation is quickly becoming essential when you have a small business. Customers are beginning to rely on customer feedback, reviews, and ratings of products and services provided by small businesses with more frequency. According to Opinion
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Doctors and Their Online Reputation

When a doctor I know recently signed up for a Twitter account, his colleagues began teasing him. “Are you going to tweet what you eat?” one joked. Their questions, though, soon turned serious. How often was he going to tweet? What would he do
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2013 Pay-Per-Click Predictions

We’ve never done a prediction piece before but we must have a crystal ball somewhere. So here it is, our completely made-up list of predictions for PPC in 2013. Extension Ads Google will finally make the contact form extensions available
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Increase Your Profits - Usability concept in tag cloud

User Friendly Web Design

So you can’t code and terms like PHP/mySQL sound like a foreign language to you. That’s just fine, but there’s value to being able to evaluate web design in terms other than “ooh, pretty” or “that’s confusing!” It’s not a secret tha
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Cost Reduction: Effective Cost Management for Businesses

In today’s day and age, companies have to use various forms of financial studies – estimates, budgets, forecasts, analyses, and evaluations – to report and control their costs. Brainstorm Methods to Cutting Costs and Create a Plan You must de
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Social Media in 3 Easy Steps

If you don’t have a social media strategy in place for your business, you should consider developing one asap or risk missing out on game-changing results. According to the 2012 Social Media Marketing Industry Report, 72% of marketers saw increa
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Where in the World is Steve Young

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart.
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